Category Archives: Marketing Skills

DEALING WITH DIFFICULT PEOPLE I’ve been fortunate in that most of my working career I’ve worked with some terrific people. However there have been a couple of situations where I’ve witnessed or been involved in some hairy situations trying to deal with “different” personality types. This series is dedicated to working with difficult people, and […]

THE BUYER Buyers. Can’t live with them, can’t live without them. It seems that they alone have the power to make or break your day, your month or even your year. The Gun Marketer needs to understand the Buyer if we’re ever to get what we want. I was given this from a manager I […]

THE HOSTILE AGGRESSOR This is the person who is always aggressive (whether they realize it or not). Often they’re emotional types – not likely to calm down no matter how hard you try. I was always taught to try and calm them down by acknowledging their concerns. Here’s how it would go: “you don’t understand, […]