Category Archives: Uncategorized

THE BUYER Buyers. Can’t live with them, can’t live without them. It seems that they alone have the power to make or break your day, your month or even your year. The Gun Marketer needs to understand the Buyer if we’re ever to get what we want. I was given this from a manager I […]

THE HOSTILE AGGRESSOR This is the person who is always aggressive (whether they realize it or not). Often they’re emotional types – not likely to calm down no matter how hard you try. I was always taught to try and calm them down by acknowledging their concerns. Here’s how it would go: “you don’t understand, […]