How to Write a Design Brief
Design Brief Template

If you’re looking to take on a new design project, one of the most important things you can do is write a comprehensive design brief. Why? If you’re not able to clearly communicate your needs and expected results, how will the designer know what they need to do? You’ll waste lots of time (theirs and yours), which also means a higher cost.

Remember, a design brief is not about dictating to the designer what the design should look like – it’s about giving them clear guidelines and parameters of what you expect (and don’t expect). The key elements of a design brief are:

1. Company Profile
2. Objectives (Your overall business objectives and your design objectives)
3. Target Audience
4. Key Messages
5. Design Considerations
6. Budget
7. Timing
8. Benchmarks / Examples
9. Specifications

So whilst it may be tedious to write a thorough brief, the time spent up front will save you a lot of time and money in the long run. And to help you out, we’ve created a free design brief template. Let me know how it goes!

Design Brief Template (1261)